https://www.jasonmussman.com/home daily 1.0 2022-10-13 https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590629829088-XPG6ELXJEE1XZ6XKYURW/HBD_FULL_LOCKUP_NEGATIVE_CMYK.jpg Jason Mussman - Background: How do we market Here Be Dragons presence at VRLA and ensure that HBD stands out amongst the competition? Concept: Distinguish Here Be Dragons from the competition by highlighting the talent, brand, namesake and star power associated with its content. Outcome: Here Be Dragons was one of the most popular booths at VRLA and was able to form key partnerships because of the event. https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1593700858791-UUSCJRLFG98X0B8I9K30/steves.png Jason Mussman - Background: Drive brand awareness and engagement for Steve’s Ice Cream with headline-making ideas, speaking to audience desires for variety, novelty and unique experiences. Concept: Three-part activation built on Steve’s Ice Creams mission to “Crave the Unexpected.” Outcome: Invited to pitch to VP Digital Experiences at Premier Experience Studio. https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589331013886-TFSSMEORY0B9D2LT8IO3/Immersion+Center Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589332739199-M0VBDMF9DK3TB20DYTS6/Here+Be+Dragons+VRLA+Booklet Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590626541681-IJ08Y78JF39R0RF66O3A/Chainsmokers.png Jason Mussman - Background: 5th Medium was just launching and we needed a way to propel our brand as the premiere experience production group on campus. Concept: Partner with SU Alumni and global superstars, The Chainsmokers, to create an unforgettable concert experience. Outcome: The Chainsmokers loved the video and uploaded it their official YouTube account where it currently has over 100K views. Background: 5th Medium was just launching and we needed a way to propel our brand as the premiere experience production group on campus. Concept: Partner with SU Alumni and global superstars, The Chainsmokers, to create an unforgettable concert experience. Outcome: The Chainsmokers loved the video and uploaded it their official YouTube account where it currently has over 100K views. https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589063283770-BMUD2I75Q3MY60S5ZB8I/horizontal-one-line-e1571837206691-1600x324.png Jason Mussman - Background: SU Football attendance is at all time low while SU Basketball attendance remains high. SU Fans don’t believe the experience of going to a Football game is worthwhile. Concept: Partner with SU Athletics to highlight the SU Fan Experience by showing fans the excitement of attending a Syracuse Football game. Outcome: Syracuse finished the season with crowds reported to be at an all-time high. https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589064952565-SWPMPNHX21M3145Y5IQZ/steiner_logo-1479145908-1950.jpg Jason Mussman - Background: How can Steiner Sports showcase its massive sports memorabilia collection and engage with customers? Concept: Partner with Steiner Sports to showcase warehouse highlighting key pieces of memorabilia and the different products Steiner Sports offers. Outcome: Invited to complete Phase 2 Deliverable of Interactive Tour. https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590206266793-VQ10R9FCHTBY9VX8DDWR/Steves+Ice+Cream Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1593721151755-8NN1TEAI0QGWOCMRMGRW/analytics Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1593720981976-VPO32J10691IYO294MVB/marketing_photo Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1593721061544-GOVEGIP9WV0E6H27GF47/production_photo Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589334232165-28VYTJKROM887WE5RP2G/Screenshot%252B2020-05-12%252B21.40.03.jpg Jason Mussman Daily Orange Photo Credit https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589411287602-WA3DUKOT5UUU4EDVNOUL/Dome+Drone.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415136-H38PL1II5W1X9ODDGSNR/5th+Medium+Logo.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589335388431-DDE0UJ1M65GW9I687VN2/Syracuse%2BUniversity%2BAmbulance%2Brelocates%2Bto%2BLyman%2BHall%2B-%2BThe%2BDaily%2BOrange%2B-%2BThe%2BIndependent%2BStudent%2BNewspaper%2Bof%2BSyracuse%252C%2BNew%2BYork_Page_1.jpg Jason Mussman My First Article https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589411269627-A1UFT68JKBWSQS6UP6W5/Climate+March.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415660-7N1G78FL974FU9JCQ2AJ/Chainsmokers_Logo.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589372707621-78VQ4UW5E1G7FUWCPE6F/Screenshot+2020-05-13+08.24.49.png Jason Mussman Fluid Global Presentation https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589411267659-O782HNW3BKJG3NGEM37W/Dome.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415107-0YDRWY3P7S8O98NZLE9E/CroweLLP.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589340892879-OJJS352EGP6RVQBVZ17N/Screenshot%2B2020-05-12%2B23.32.44.jpg Jason Mussman Let's Do It - Non Fiction Project https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1593558388203-4E6YXM0YSTOL0APSKC87/CitrusTVlogo3.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589372319629-81RAUILMT9NKRM3IB8LZ/Screenshot+2020-05-13+08.18.25.png Jason Mussman SU Marching Band https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174414692-UIYFP22XUGAKZ2SWY4XC/dailyorangelogo.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590177065894-E60NPL3CZULGARLF25MK/CuseClemsonWin.jpg Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1589410881476-VYS5IVA4LHN95D4BNFVE/Screenshot+2020-05-13+19.00.03.png Jason Mussman Tron Karting https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415477-EEMTJBOC3L7WAEDH0P80/FallWorkshop.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174414762-0CPUZLM2BYBQO5004MRI/HBDLogo.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415707-VM4FVDCW670HFMKJF5NI/Kicksbycarly.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415227-S9C3DBFAARE9BN7BNMVO/Newhouse.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415744-ZV59NDNWADT3HE0JX5MR/PARS.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415797-3F3FOL5TG7TW3LLOFJ92/PerfectSense.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415763-XYBPNLV22B1EGYYJDU4T/Skyworksproject1.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174415914-WMZOKWFF9KWK8ITNCFMO/Smuggler.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174416227-1PVJPQ54H5ONOH8AP0H7/SteinerSports.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174416337-81CROQ69HUVIO4BDD90V/SyracuseUniversity.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/1590174416210-KS98SNFLJFYXT7D6Z2BR/Within.png Jason Mussman https://images.squarespace-cdn.com/content/v1/5eb7193aeb1c7b5da7c90752/967b3a23-43ba-4e3a-939d-a680f434880c/Warner_Bros._Discovery.png Jason Mussman